The process for optimizing web content for Baidu is, in a number of ways, very different than optimizing for Google. In this post we cover 14 of the most important aspects of Baidu SEO that you’ll want to know as you begin to enter the Chinese online market.
International SEO is a fairly new discipline in the SEO world. For the language service industry International SEO (or in short: iSEO) is a new challenge and a new business opportunity at the same time. I conducted a survey in order to find out how many language services providers have already taken on the new challenge. Click here for the results.
When Google applied the first Panda Update to its algorithm, it was a major blow for content farms. In pre-Panda times, they were able to boost their customers’ rankings with enormous amounts of low-quality content. In the following, I would like to explain how a cute endangered mammal can slash entire content farms and what this has to do with the language industry.